How DTE Energy shifted its retail strategy amid COVID-19

Thursday, April 23

1:00pm ET

DTE Energy shares how they successfully shifted their retail programs and marketing strategies in reaction to COVID-19. In this webinar, we'll discuss:

Retail trends and consumer behaviors during the COVID-19 pandemic
How utilities are pivoting to meet customer needs during these exceptional times
How to leverage Demand Side Management program data to fuel eCommerce strategies

Our panelists will also answer any questions you have about the impacts COVID-19 may have on your business or the broader energy market.

Register today!

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Speakers

José Gonçalves

Principal Supervisor
DTE Energy

José Gonçalves.jpeg

José has extensive experience in implementation of residential programs.

Quinn Zeagler

Energy Analyst
ICF

Quinn Zeagler

Quinn has 10 years of experience in facilities and green buildings. She supports DTE’s residential energy waste reduction programs, specifically the residential eCommerce Marketplace.

Shana Doby

Senior Manager, Residential Energy
Program Implementation, ICF

Shana Doby.jpeg

Shana has over 20 years of experience related to national retail merchandising and marketing.

Nancy Caplan

VP, Marketing & Engagement,
Commercial Energy, ICF

Nancy Caplan.jpeg

Nancy has over 25 years of strategic communications and marketing experience in the energy industry with expertise in strategic planning and implementation, brand development, and campaign management.